Navitoring 2021 Максимов Алексей
Task
It was necessary to update the corporate identity of the tenth annual conference Navitoring (fleet management solutions), maintaining continuity, but noticeably highlighting the anniversary event relative to the previous ones.
Ideas and solutions
Navigation is an annual industry event of transport telematics: a conference of manufacturers, integrators and operators of IT fleet management systems. The first Navitoring was held in 2010 and since then has become the most important and well-known event in the industry. We updated the logo, made it more accurate, added a Roman X, which reflects the ordinal number of the event. When developing the corporate identity, we tried to reflect the specifics of the industry. Transport telematics (fleet management) is based on solutions that allow you to control parameters of the use of commercial vehicles. However, first of all, it is the location / route of the vehicle and control of the fuel level. As a style-forming element, we used a topographic pattern, as a symbol of the map, and made the main accent of the color scheme an iridescent gradient symbolizing gasoline streaks. The new corporate identity is well suited for use both in digital media (website, banners and video intro) and in merchandise (notebooks, sweatshirts and bags), in the production of which we used holographic film.
