Trading Places Информационное агентство ТАСС
Category
Interactive projects
Nominations
Non-commercial Projects
Company
TASS Russian News Agency
Brand
TASS Russian News Agency
Link
Task
The goal of the project made under auspices of UNHCR is to diminish numerous prejudices about refugees and to awaken readers's empathy, giving an opportunity to speak out to the refugees themselves.
Ideas and solutions
The project features vast statistics as well as personal stories of refugees. Despite the closed borders, we managed to reach five refugees in different parts of the world: we had heroes in Russia, Malawi, Colombia, Ethiopia and Bangladesh. These are young and elderly, women and men, everyone with their own reason to look for asylum. The project gained up to 592 800 views and the gratitude from UNHCR Russia, whose objective is to educate local people, raise awareness and tolerance.
