GPB Space — identity for Gazprombank’s digital&technology department CreativePeople Agency
This work
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nominations
Brand Identity
Task
Due to Gazprombank’s conservative and outdated character, many progressive and talented professionals were reluctant to join the Bank’s team. Our goal was to create a new brand, which will attract such specialists.
Ideas and solutions
GPB Space project with its style and the theme “inside matters most” helps people break the old stereotypes and realize that the Bank is in fact different from what they thought. Hence, the old, immovable, flat circle becomes organic, alive, and dynamic. The plasticity and dynamism characterize the ongoing changes, emphasize the diversity in character and people’s abilities. Out of this sphere, and with the use of the specially designed algorithm, we create unique word-like figures that connect and deliver a message or separate words.
