Samolet. Annual report Иван Дергачев
Task
In 2020 Samolet Group went public. IPO was the key event of the year and it was important to create an inspiring annual report video for company shareholders and investors
Ideas and solutions
2020 was a challenging year for everyone and Samolet Group wasn’t an exception. However, it turned out to be the best year in the history of Samolet, despite all the difficulties. And this controversy gave us the idea for the annual report video. We’ve created a story not only about key events, statistics and numbers, but also about struggle, overcoming barriers and success. We showed that the company has fulfilled its promises and even more, without stopping at anything. The trio starring in this short film is a collective image of the company, its employees and managers. This team is shown overcoming metaphorical obstacles in different ways. For example, IPO is presented as a huge paper wall, symbolizing both bureaucracy and the complexity of the market. NPS growth looks like is a giant like, and financial indicators are part of the huge concrete rock-climbing wall. The "year in review" format is supported in storytelling: the events in the video unfold in the reverse order, adding more to blockbuster spirit of the video. The film not only shows important results of the year, but also works as a manifesto for the Samolet Group, showing the companies principles and values
