Samolet. Preferential mortgage Иван Дергачев
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Task
In 2020 Samolet Group launched mortgage with a unique rate 2.99%. The market reacted extremely positively to the new product, increasing the share of mortgage customers. In 2021 the preferential mortgage continues. So it was important to remind potential customers that such a low rate still exists and that everyone can change their life right now by moving into their own apartment.
Ideas and solutions
The agency's team decided to use the feeling of nostalgia. Not to bring people back to the past, but to inspire people and convince them that the present is also full of opportunities. Action takes place in some abstract past between 80's and 90's. Creators tell about bread, which definitely seemed tastier than today, and a toy car, which felt much more desirable than the luxury cars available now for rent in carsharing. However, longing for the past and the idea that "it was better before" is not quite true. Many modern advantages simply did not exist then. One of them is such a profitable mortgage that Samolet offers today.
