SHVED COLLAGEN Анна Погосян
Task
Zuper Agency has developed a new branding for the Shved Collagen
Ideas and solutions
The focus of most people is always on health, especially, this has become evident over the past 2 years. Health is not only physical, but also mental, in order to live in dynamics and not fall out of the rhythm of the metropolis, without harming your health. More and more people are thinking about taking a conscious approach to their lives and taking care of themselves. It was the desire of a wide audience to become a part of a healthy lifestyle that dictated the need to update the design and positioning of the natural food supplement Shved Collagen. The team faced a task of development a packaging design of a product that would reflect both the modern look and the specific needs of the audience. Collagen is literally a health molecule that allows you to “glue” high pace and healthy lifestyles. This perception of the product is reflected in both the lighter design and the convenience of the new packaging. And in combination with many positive effects - from the restoration of joints and muscles to giving elasticity to skin - the result is a product that is indispensable for daily care from the inside. “Caring from the inside” is the slogan of the updated Collagen, which is a direct continuation of semantic and visual solutions Reinforce new positioning was successful not only with the help of corporate identity. The client was offered to develop a new form - factor of the product, inspired by its properties. This is how the "glue stick" form appeared: more comfortable to carry and use everywhere, and emphasizing the function of collagen with its form. The central symbol of the design, the letter S, is rendered in 3D: the visual depth helps to create the feeling of a real object - in our case a protein molecule - and the texture of the letter, as if woven from molecular threads. Different colors of textures made it possible to differentiate the product by taste without destroying the overall perception.
