Apply to the Siberian State Medical University

Apply to the Siberian State Medical University PARAWEB

Category
Craft
Nominations
Websites Design
Company
Siberian State Medical University
Brand
SSMU — Apply to the Siberian State Medical University website
Link

This work
in other
nominations

UX, UI & Journey Design

Task

In Russia, there are more than 100 medical universities. The Digital Agency "Paraweb" was tasked to create a web site for the applicants of the Siberian State Medical University and to make it attractive and user-friendly for students from Russia and other countries.

Ideas and solutions

The management of the University wanted the website to look reliable and prestigious. On the other hand, the aim was to create a modern and engaging design. This is why we decided to use the symbol of the university’s admissions campaign - the superhero doctors - and animate them. Each faculty has its own character, with a special uniform color, holding certain objects. We used the superhero doctors' uniforms colors in the design of the pages of different faculties so that the applicant could distinguish the difference and memorize their brand elements and colors.