Digital Track: mendeleev day Менделеев Маркетинг
Task
"Target Create community of digital agencies in Tyumen Tasks 1) Level the information field for understanding digital trends in Tyumen; 2) Introduce job seekers and employers of the digital industry in the region; 3) Share life hacks to solve the problems of digital employees; 4) Organize a free master class for a large flow of spectators in a tense environment due to the high incidence of Covid-19. "
Ideas and solutions
"To solve problems 1-3, it was proposed: Prepare an event program containing topics: BLOCK 1: INTERACTIVE LECTURES ON THE TOPIC: "MAIN TRENDS OF THE DIGITAL INDUSTRY" BLOCK 2: PANEL DISCUSSION: "REGIONAL EXPERIENCE WITH STAFF IN THE DIGITAL-INDUSTRY OF TYUMEN" BLOCK 3: INTERACTIVE LECTURES ON THE TOPIC: "PROFESSIONAL DEVELOPMENT OF THE EMPLOYEE" To solve problem 4, it was proposed: 1. General online page with all information about the event (program, speakers, who the event is aimed at, partners) 2. Combined form of the event. For executives - a panel session in an offline format For job seekers, freelancers - online lecture. To promote the broadcast: For two days, advertisements have collected more than 100 registrations for the online broadcast of the panel discussion "Mendeleev Day: DIGITAL TRACK" on the mendeleev.rf website page. Links to advertisements: 1. https://sun9-20.userapi.com/impg/ixNhKAWIOZId740ellknaIxzhMobvsuXG6ZjPw/kWCEiA8ffjE.jpg?size=640x1280&quality=96&sign=301754cb349f61082f82683ae9663f81&ty 2. https://sun9-20.userapi.com/impg/cWPQU4CG4mLt_TwupImiyUtwYGboc9tjl6VG1A/kUDSf6mrXuQ.jpg?size=640x1280&quality=96&sign=b400630209b71f6cc97bc268 Summary indicators 3 thematic departments 5 hours of discussion 50 guests offline Mendeleev.rf website Applications: 201 Broadcast views: 153 073 Social media Coverage: 177,594 Publications: 50 Video Views: 1,079 Promotion of the event page Display advertising: Views: 356 818 Contextual advertising: Views: 159
