Website for car acoustics Shuriken by Pioneer Андрей Компанеец
Task
- Increasing the recognition of the new series of acoustics - Motivation to choose the Pioneer brand over competing brands - Growth in sales of new models of Pioneer acoustics
Ideas and solutions
Product: a new line of Shuriken car acoustics, developed specifically for Russia and represented by a subwoofer, two models of mid-range speakers and a tweeter. During development, emphasis was placed on loudness and powerful sound pressure. The Shuriken series is a massive variety acoustics, ideal for a loud everyday car, it is a loud system for every day. The speaker design in this series has been adapted to the vehicle's location in order to simplify installation and minimize door strain The main visual challenge in the development of the site is the task to convey the strength and power of the sound of the new series of acoustics, as well as to outline the Japanese origin of the brand, which was the main requirement of the client. A promo website dedicated to the Shuriken series has been launched. The design is mostly done in red, white and black. We used such graphic elements as a sound wave (the leitmotif of the entire site), the Japanese weapon named shuriken as a symbol of the series, a metal background, hieroglyphs for the name of the series. The slogan of the site is “The element of loud sound”. The site conveys the general positioning of the series, reveals the features of the models, allows you to get acquainted with all the characteristics of each of them and go to online stores, where you can see the prices and purchase the products. On July 19, a media campaign was launched using banners which led to the promo website. The campaign is designed for a month. Interim results: at the moment, the total conversion to the online store is 16.9%, the average bounce rate is 16%. Further growth in conversion and engagement is expected through campaign optimization.
