Munterra Мик Вайсман
Task
Creating a unique branded website for Moscow lounge hookah-bar Munterra, a place to reboot yourself, relax and meet people. Main purpose is to initiate a shift in common misconception regarding hookah-bars, transforming it into a true art-space with a bar, a restaurant and even an exhibition gallery
Ideas and solutions
The first phase included the creation of an abstract site: five 3D-rooms, each one of them representing different spaces (bar, hookah, music, lounge, Munterra). During the second phase of the project multiple classic controls were added in order to bring the conversion rate up, and raise both accessibility and usability as well. The web-site is made with responsive design intent, desktop and mobile versions differing in controls. Special music was also produced specifically for this site, complementing it’s visual code and finalising the concept in whole. We proposed Munterra to create an annual guide, like Michelin, but for AR and VR installations, that would be on display at their website. That’s why this site is a promo, tech toy, or installation, -- anything but generic site with the menu. It has to show what atmosphere is inside, tempting to enter the portal, and embrace the world without vanity, that anyone can easily switch to
