LEPOTA Dima Rodionov
Task
"Lepota" is a film project exploring the history of Russian visual culture — from the ancient times to now, from the origins of the Cyrillic alphabet and folk crafts to constructivism, metamodernism and web. Dozens of well-known Russian designers and design studios filmed their short chapters, each one dealing with a certain object, phenomenon or era. The task was to develop design for the film: the premiere screening, opening and end credits, landing page, cuts between the episodes.
Ideas and solutions
Our key goal was to organically and modernly convey our culture, so we decided to build the design system around the concept of space: we are in the space of Russian visual culture that is represented by a snowy foggy desert. We wander through it and sometimes stumble upon interesting artifacts of the culture. Russian culture as the infinite space, a complex map that we are eager to decipher
