Visual identity for the TV show "Upgrade Аман Реджепов
Category
Craft
Nominations
Animation, motion-design
Company
Creative Smart Media LTD
Brand
Upgrade Tv Show
Link
This work
in other
nominations
Brand Identity
Task
The programme's storyline: Established businessmen pass on their experience to young entrepreneurs and help them take their businesses to new heights. The identity is designed to show that modern businesses can be vibrant, creative and charismatic, and don't have to restrict themselves to established styles
Ideas and solutions
The montserrat font served as the basis. After studying its graphic composition and internal elements, we created patterns and elements based on the typeface. These elements were further scaled into the main screen saver, Cutaway, transitions, lower third bars, badge designs, instagram masks, and other elements. Stop-motion animation and rhythmic music complemented the image of the impulsive project
