BIRDIES Илья Техликиди
Task
Hi! I am a creative producer, electronic musician and rapper. I'm very worried about we do with our planet. We burn fossil fuels and change the climate. We cut down forests and pollute water. We destroy flora and reduce fauna. There is not a single animal species that does not suffer from our activities. Birds are no exception. That's why I decided to participate in #BirdsRecords music project by WWF and to help their Far Eastern stork conservation project.
Ideas and solutions
Together with a team of caring like-minded people, I have developed a special single and music video ‘Birdies’ in support of rare birds in Russia. ‘Birdies’ is a metaphorical story of a superhero of our time, who decided to defend the entire bird species. To do this, he challenges society and its insensitive urban environment with power lines deadly to birds. This is the path of the bird-man — the path of the winged samurai. All profits from listening & downloading the single and watching the video ‘fly’ to WWF Russia for a project to preserve bird habitats. Also we created an interactive AR mask that is available on the WWF Russia Instagram account. Put the characters of the single cover on your own face and tweet with pleasure! After all, we are all the little birdies inside. Take care of the birds! THE RESULT: The popular Russian music online media The Flow released material about the project. The main music editorial public community (more than 5M subscribers) of the popular Russian social network VKontakte spoke about the single ‘Birdies’ and included it in its playlist ‘Finds of the Week’. The clip ‘Birds’ was chosen by the VKontakte editors and released on the video showcase page. Currently the video has 373k views in VKontakte.
