Lonely Broccoli Holystick design
Category
Branding and Communication Design
Nominations
Brand Identity
Link
Task
Lonely Broccoli is a project fighting the food waste problem. They buy out fruits and vegetables that were refused to appear in stores for aesthetic reasons, pack them in boxes and deliver around Moscow.
Ideas and solutions
A bright playful visual language is based on the uniqueness of the products in sets. Illustrations for fruits and vegetables are made from organic and geometric shapes. The display Boris font with unusual graphic components complements the illustrative series and emphasizes that the good is not necessarily the pretty one.
