Rules of perfection Панфилов Илья
Task
To tell about the advantages of the Philips S9000 Prestige electric shaver using native ad techniques.
Ideas and solutions
The shaver offers the smoothest shave and ultimate skin comfort. It is great for those who focus on details and want everything to be perfect. That's why we collaborated with Philips to create a stylish project in terms of layout and design, in which we learned from modern-day heroes what role an impeccable appearance plays in their success. The theme of perfection was explored both on a visual level - a minimalistic video with the participants of the project - and on the semantic level. In an interview with PIK.PRO executive director Marko Mikhich-Eftich and restaurateur Alexander Sysoev, we talked about what perfection is and what role personal care plays in their lives.
