Branding of the abnormal heat Zapal agency
This work
in other
nominations
Brand Identity
Task
Our main goal was to make people understand the advantages of the abnormal heat and start taking it. In fact, we had to make a brand of abnormal heat. Find her main idea, promises, and pack it all into beauty.
Ideas and solutions
Having understood the goals and objectives, we started working. The first stage was analytics. We talked to the audience, looked at the competitors and their features, conducted a SWOT and thought a lot. Next, we started developing the brand platform. We found the main insight – this is freedom. And then we formulated the key idea, messages, positioning and USP. After the semantic work, they began to pack. Our main desire was to reflect the heat in a bold and defiant style. Therefore, the solution was bright colors, as well as a style in the form of cyberpunk.
