Creative Agency ITIS Сапожков Георгий
Task
The topic of identity for a creative agency was chosen as a training project. The purpose of the corporate identity is to convey the agency's approach to working with the client, during which the client and the studio become equivalent partners, each of which has its own unique competencies, at the intersection of which the right idea is located. Tasks: to find a graphic image and develop a flexible and variable system from it
Ideas and solutions
At the ITIS creative agency, communication is the basis for creating brands that are changing our world. Therefore, the identity is based on the metaphor of the intersection of the competencies of the agency and the client. The points above the “i” were chosen as its visualization. This solution conveys the spirit of creativity, because most often the non-trivial is in front of our eyes, we just have to look closely, think and here it is. A distinctive feature of creative agencies is that they practically do not use “physical” media, so almost the entire style lives in the Internet space. This made it possible to use animation in the agency's advertising on the site pages. This dynamic reveals the possibilities of the style, its flexibility. Also, the intersection of points is used in some layouts as a focus symbol. When we make an announcement of lectures by a famous designer or in posts where 2-3 words are used. The colors used in the style play an equally important role. The beige color reminds us that the agency values communication with clients. Blue color promotes productive thinking. The project uses the Aeroport font from the Brownfox studio, because it is quite restrained, but not so much as to be used in the corporate style of a bank or office. This project was implemented as a student project at the HSE School of Art and Design in 2021 under the curatorship of Evgeny Kashirin. This non-commercial project used images and video materials from other studios: ONY, SOL, 2sharp, Wildish and Co., the British Higher School of Design
