Soul Vibrations Панфилов Илья
This work
in other
nominations
Mixing
Task
To create an image project to support the launch of the new Porsche Taycan electric car.
Ideas and solutions
Porsche Taycan is a new instrument in the brand's orchestra of cars, and the sounds of the electric car are literally different from the car sounds we're used to. To highlight the unique voice of the advanced electric car, we created the Soul Vibrations audio project, where guest contemporary composers came up with signature tracks using the sounds of Porsche Taycan. Each of them had the same set of "noises" of the car, and each composer revealed the melody of the electric car’s movement in his/her own way. On the project, you can find compositions in different settings: from driving at top speed on an empty night highway to a futuristic intergalactic journey. The user could also mix their own track on a drum machine, combining the beats and mechanical sounds of the car. In the end, we created a project in which the brand gave the user a unique musical experience, and the Porsche Taycan gained the voice of electronic music. 15,270 track plays 5,494 plays of sounds in the article 94,676 drum machine clicks 11,541 unique user tracks On average, each user created 2 tracks To listen to the tracks follow the link: https://soundcloud.com/user-587875630/sets/rbc-porsche/s-fNUIY7SyFQD
