The Blueprint Осипова Александра
Task
THE BLUE STORE is an aspiration which is communicating with its audience in different ways and adapting its heroes of releases helping to connect better with The Blueprint platform . YOUTH ISSUE-the desire to understand what we can learn from the new generation and what it can learn from us? To understand what the youth means and whether it ever ends. THE FUTURE ISSUE-the desire to understand who will become a new heroe in the future and what thoughts we are ready to learn from the "present".
Ideas and solutions
THE BLUE STORE - https://theblueprint.ru/store We exchange the audiences with our heroes and provide them with additional support, create a living recollection of The Blueprint to our readers. We are creating a "closed club" with exclusive goods/content, so our site finds continuation in things created together with our heroes, in which we believe that it is only a continuation of our story about people. YOUTH ISSUE - https://theblueprint.ru/culture/trends/the-youth-issue In 2021, youth is no longer an age range, but a way of life and a system of values. The heroes and experts of The Blueprint — including the finalists of The Blueprint 100, presented six months earlier in The Future Issue-help to determine these values, which are increasingly being guided by analysts and market players. THE FUTURE ISSUE - https://theblueprint.ru/culture/trends/future-issue Using the accumulated expertise of The Blueprint, we assign the publication the status of not only a trendwatcher, but also a trendsetter. Together with the leading players of the creative industries, we predict and analyze the trends in fashion, culture and society for the coming post-pandemic years, and also form a list of Russian heroes who will determine the cultural landscape of the future.
