Mechanicheskiy Pyos (“The Mechanical Hound”) Денис Изотов
This work
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Promotional printed Media and Item Design
Task
Mechanicheskiy Pyos (“The Mechanical Hound”) is a side project of Russian musician Andrey ‘Dolphin’ Lysikov embodying his interest in electronic music. The first album is called “The Autoignition Point of Paper” and heavily inspired by “Fahrenheit 451”, a dystopian novel by Ray Bradbury. The goal was to create a memorable visual identity for the project including the album cover and merchandise.
Ideas and solutions
We’ve chosen a somber color palette with a hint of acid evoking a memory of the golden age of rave culture. The project’s logo used as an album cover looks great on vinyl, as a cover for streaming audio or on big screens in concert venues. The dystopian motif is emphasized by a typography which was inspired by a technical lettering. A text version of a logo, located on the back of T-shirts and hoodies, refers to a well-recognized ‘Police’ patch used by Russian law enforcement. We made a diverse merchandize series — from pins to clothing pieces, — using quotes from various songs by Mechanicheskiy Pyos
