Digital Hall - Rebranding Евгений Ларин
Task
1. Rebrand the store of premium audio/video equipment to emphasize the features of the equipment presented in the store, aiming at a high-income audience. 2. Launch an Instagram store account, broadcasting three main values: expertise, exclusivity, high quality service.
Ideas and solutions
Digital Hall has been known for the past 20 years among connoisseurs of modern Hi-Fi and Hi-End class technology. The company's visual style has not changed since the early 2000s. An audience of regular customers has formed around the store, but at the same time, for a new audience of younger customers, the store seemed outwardly outdated and unattractive. We had identified three key values: expertise, exclusivity and high quality of service. As we began building the brand, we turned to the classics of industrial design, including Braun and its lead designer, Dieter Rams. The main logo in our identity is type writing. We also created a monogram to preserve the continuity and history of the company. For the graphics we took a clear sound wave metaphor and simplified it to outlines. New visual system works perfectly in different contexts and solves the company's tasks. The aesthetics of the new corporate identity also found expression in the store's Instagram account.
