Project about children suffering from cystic fibrosis "Special like everyone else Андрей Компанеец
Category
Media
Nominations
Special Projects
Company
Generium
Brand
Generium
Link
Task
To form loyalty to the Generium company as a manufacturer of innovative high-quality medicines
Ideas and solutions
One of the Generium company's missions is to take care of people with the rare genetic disease cystic fibrosis. One of the problems of people with serious illnesses is that in the eyes of others, their diagnosis often comes to the fore, overshadowing their personality. As part of the project "Special like everyone else", we shot a series of videos dedicated to people with cystic fibrosis. The heroes of the project told what they dream about, what they are fond of, how they study and work, despite their illness. To live a full life and be special, as all modern methods of therapy help them
