Tyler Club Дизайн-студия VZDH
Task
Our goal was to create a new brand for a martial arts club, including slogan, logo and corporate style (and a bunch of other media).
Ideas and solutions
Tyler is a fight club for those who want to take up martial arts, but don’t want to go to work with a black eye. We needed to find a way to get this controversial idea to the clients. We decided to show that people in the club are birds of feather, and they all come here to practice at their leisure rather then find self-fulfillment in kicking one’s ass. We came up with a simple, yet brutal and noticeable graphical element: letter “T” made up of two rectangles, and a slogan “We’re just like you…”, that smoothes their corners a little bit. A series of black and white live photos used as key visuals is responsible for sincerity. And a set of icons gives the style a unique remarkable look (and some shading). We created a lot of different media for the style — starting from signs in the locker-room and ending with beautiful kimono patches
