Raskroi easy digital agency
This work
in other
nominations
Illustration
Task
We needed to develop key visual to launch the RASKROI experimental hub in June 2021. RASKROI is a new place of power for representatives of the fashion industry and related fields. A transformer platform with a fashion-tech coworking, a technology workshop, a lecture hall, workshops and a cafe.
Ideas and solutions
Since fashion is an industry sphere that develops intensively and every second under the influence of thousands of factors: IT, ecology, cross-disciplinary developments and many others, it was decided to show it through the intersection of digital and real. The essence of the key visual, which we developed for the opening of the Cutting, is a synthesis of nature and man. Currently, the digital world is increasingly intersecting with real life. The whole object, the whole scene is a metaphor that it's time to see, change and use the digitalization of our time. Fabric, grass, flowers — all this is not close to the real, but we must learn to see it.
