ALFA FABERGE easy digital agency
Task
The process of developing branding for Alfa Faberge turned into something like an enlightenment session for us. The initial task of Easy Digital Agency was to create a special visual image that causes the consumer to feel involved in something important.
Ideas and solutions
Remembering that since ancient times, builders have been hiding secrets in architectural objects that have remained unsolved for centuries, we decided to immerse ourselves in symbolism. Long and fascinating hours of studying the deep meanings stored in the mystical and sacred signs of the past gave birth to a desire to make your own. The customer chose two options: the first-a combination of the double infinity sign and the Buddha's hand, which is a universal protective amulet, became the Alfa Faberge logo. The symbiosis of five rings that reflect different types of energy, the triquetra (the symbol of the hearth) and the sign of the triune structure of the world, went to their subsidiary company Construction Control as an emblem. In total, three original logo concepts were prepared for the presentation — each combined the characteristic features of several recognizable symbols, which in our performance acquired new outlines and meanings. We told you about the final ones, can you decipher the rest? In the course of communication, we expanded our esoteric experience, and the client expanded the range of tasks. ⠀ The start-up project of the development company, the elite Meltzer Hall residential complex on the Karpovka embankment, even in the form of renderings, voices about the philosophy of Alfa Faberge: classics in a modern design, bold, but harmonious eclecticism, uniqueness.
