identity zapal.agency Zapal agency
Task
Create a corporate identity for a branding agency that stands out and reflects the mood of the company.
Ideas and solutions
Before moving on to creating a corporate identity, you need to dig deeply in the sense: to understand the mood of the company, its goals and objectives, to find out the main idea and values. Since we were making a corporate identity for ourselves, we understood well what we wanted. It was important for us to reflect our mood and approach, which is courage, directness, and most importantly, that we have a core. The solution was a utilitarian design that was able to accurately reflect us and our approach. It would seem, what does the aesthetics of the technical label have to do with it? But it has that same fuse of clarity and coolness that, with its boldness, can distinguish the agency from the background of others. The logo is perceived in a completely new way, it is worth add the R trademark to it. We also use rather sharp, clear typefaces. The combination of technical elements, strict colors, but at the same moment elements of a possible future hit the target.
