The Energy of Progress Гудкова Виктория
This work
in other
nominations
Illustration
Task
In 2020, Gazprom Neft, one of the leaders of the Russian oil industry, celebrated its 25th anniversary. The purpose of this interactive anniversary project was to show how a regional company used this period of time to emerge as one of the Russian oil industry’s giants.
Ideas and solutions
The Energy of Progress project showcases Gazprom Neft’s technological achievements. The project outlines 25 advanced technologies symbolizing the company’s 25 years that it has existed. To make the read more engaging, we created an interactive tour around Gazprom Neft facilities, spanning from the Arctic to Iraq, and also included the technologies in the narrative. Gazprom Neft specialists were actively involved in developing authentic and realistic descriptions of the company’s facilities for the project. Each section features 3D models of the facilities with original illustrations and interactive tags that offer details of the technologies that the company uses in its work. Users will have a chance to learn about the company’s background, including the technological and historical aspects of its development over the years, and get a better understanding of the role Gazprom Neft plays in the Russian oil industry. Each facility has a short and informative description that highlights its unique features. To make the project both informative and entertaining, we created characters, such as a traveler touring the facilities and animals living there. Animated cartoons between each chapter show the character moving from place to place. Animation was yet another way to create an immersive experience.
