Mamma RIA! stickers Гудкова Виктория
Task
RIA Novosti and the Odnoklassniki (Classmates) social medium have released a sticker pack dedicated to mothers to mark International Women’s Day. The project is intended to increase RIA Novosti’s brand awareness in a major Russian social network.
Ideas and solutions
The stickers feature a mother, whose image remains dearest to us even once we have grown up. The illustrations are captioned with typical phrases that we heard so often when we were children: “You’ll learn it when you’re older,”“Put your hat on,” “That’s my boy/girl!” and others. The mother character is portrayed as charming, kind and, as it should be, somewhat strict. We tried to show that absolutely all advice and admonitions coming from a mother, even the most peremptory ones, are manifestations of her great love and genuine care.
