Take a deep breath, arms wide open: How to begin working out at home

Take a deep breath, arms wide open: How to begin working out at home Гудкова Виктория

Category
Craft
Nominations
Illustration
Company
Moscow City University
Brand
RIA Novosti
Link

Task

Home workouts during the lockdown became immensely popular: it turned out that you do not need a gym membership to keep fit. The project, involving Moscow City University (MCU) experts, uses images to show how to do home workouts properly, saving time and money at that.

Ideas and solutions

Jointly with MCU experts, we compiled understandable and helpful advice for those who want to do sports at home. We have given priority to visual methods: the correct technique for performing basic exercises is shown in animated images. Additional markings help users memorize the right position of all body parts when doing the exercises. We made the persons in the illustrations funny, a bit confused and awkward on purpose, so that beginners could recognize themselves in those characters. At the end, we placed a branded tracker for motivation as an added bonus.