Russian Crab CreativePeople Agency
Task
"Russian Crab" is the largest crabcrafting company in the Far East and one of the largest in Russia. The client needed an international, modern, clear from the perspective of navigation site with cool presentation of the company's products, that was oriented not only to the domestic market, but also to foreign customers from the USA and Southeast Asia
Ideas and solutions
The main purpose was to show customers from Asia, USA and Russia that crabs can and should be bought not from the poachers with untested quality, but from a large company that cares about environmental friendliness, freshness and safety of its products. We emphasized 2 main points. Firstly, we showed the production process, highlighted the volume of catch quotas and described the company's fleet, due to which they revealed its reliability and scale. Secondly, we told the story of each crab — from catch to appearing on a plate of satisfied consumers, clearly and deliciously.
