Site of Prirazlomnaya SETTERS
This work
in other
nominations
Illustration
Task
The Prirazlomnaya oil platform is a unique facility for Gazprom neft. The station is located in the Arctic, where it is difficult to extract raw materials and you need to carefully take care of the environment. Gazprom Neft is proud of this facility and the company wanted to tell the widest audience about it. We chose the format of the content special project in digital and turned the user path on the project page into an amazing journey that you want to share and talk about
Ideas and solutions
Previously, special projects have already been made about Prirazlomnaya. Each of them influenced the rational perception of the user: impressive photos, technical facts, numbers. We wanted to change our approach, to do something emotionally pleasant. And we realized that Prirazlomnaya can be described as a tourist city. After all, the platform is literally a city that is capable of supporting itself. Then the project appeared in the form of vivid and dynamic illustrations that helped to tell about different aspects of the life of the conventional “city”. We have prepared an illustrated site, which contains just a huge amount of all kinds of information about the station. At the end there is also an interactive: each user can send a postcard with Prirazlomnaya to a friend. The Prirazlomnaya station has become not just an object where oil is produced, but a real city with its own infrastructure, residents, identity, history of attractions and other details of a tourist destination.
