Okko and Paramount+ Digital Lab
Task
Video for the advertising campaign of Paramount + and the Okko online cinema.
Ideas and solutions
It was important for the client to show the diversity of his audience - from preschool children to 35+ adult users. And also show a wide range of content - from cartoons and educational programs to reality shows and feature films. In addition, the main task was to illustrate the message: "Look, anything, anywhere and on anything with Okko." Heroes of films, cartoons and TV series created a bond with each other, continuing to move from screen to screen as the actors interact. For example, SpongeBob was running out of one screen, and South Park characters were running into the other. Our team started working on New Year's holidays - on January 2, we were looking for a location, actors and props. We've rebuilt eight settings in two country houses. Teams of artists and lighting workers worked in several parts of the house at once, so the transitions from the kitchen on the veranda to the fabulous children's hut, and from there to the cozy bathroom were done in minutes. All the work was done in the shortest possible time. Within three weeks, we provided the client with all the videos, including adaptations for social networks and advertising banners. We reviewed a huge amount of Paramount + content and selected suitable video fragments for transitions between devices in accordance with all marketing and legal nuances of the client. Yes, sometimes watching cult movies is a job! The selection was made before shooting, so the devices were shot immediately, taking into account the desired timing and movement of the characters.
