Online courses for fake professions from CTC Love and the IKRA school Кочергина Ксения
Task
The events of the past year have given a powerful push to the development of online education. Now you can get new knowledge without leaving your home. Not only specialists and experts sell their own courses: almost every blogger offers the audience his own information product. The main goal of the project was to draw attention to the growing popularity of low-quality Internet education. Also CTC Love and IKRA, through irony, wanted to help users learn how to identify the so-called info-gypsies.
Ideas and solutions
The CTC Love TV channel and the school of Innovation and Creative Thinking IKRA came up with an idea to create their own fake online courses for dream professions and thereby remind you that not all educational projects are really going to teach you something. It was decided to launch on April 1st (April Fool's Day). At the first stage, CTC Love and IKRA developed a methodology for future courses: they came up with 6 modern fake professions in demand and formulated a practical value for future listeners in the form of a description. The second stage was the definition of the pricing policy (it matched to the pricing policy of the IKRA school), as well as the creation of fictional experts in order to increase the loyalty of potential students. The third stage is posting information about courses and active registration forms on specially created landing pages on the official websites of the CTC Love TV channel and the IKRA school. The fourth stage was the announcement. As a result, more than 15,000 people visited the page with fake online courses. More than 600 of them have applied for training
