Boss Volos Дизайн-студия VZDH
Task
Our goal was to create an unusual brand name, logo and corporate style for a network of hair care stores.
Ideas and solutions
While thinking about the name for the new brand we came up with the idea of an unusual character — an old-school gangster blinded with the beauty of his own hairstyle. He is fighting against dirty unkempt hair in his own gangster way — through threat, blackmail and mass sale of high quality goods. His name is Boss Volos which can be translated from Russian as Boss of Hair. We endowed Boss with deluxe chevelure, armed him with a dryer and put pretentious gangster words in his mouth. There is no doubt we are facing a level 80 boss, at the least. He threatens to straighten out unruly hair, but favors payable members of his big family. The character is both nice and ironic, and the brand is self-ironic. One cannot stay indifferent to this lonely knight of brush and mirror with his naive egocentricity. Which is exactly what we and our client need
