Sporty Light Protein Cookie Дизайн-студия VZDH
Task
The task was to create both the style and the package for a new line of protein cookies by Sporty.
Ideas and solutions
Sporty was launching a new line of protein cookies and wanted the new package to position it closer to everyday products rather than to sports nutrition. To achieve that we decided to increase the role of taste in the package and more closely integrate it with the cookie. Finally we came up with the idea to combine a semicircle of cookie with a semicircle of taste. The result turned out to be remarkable, dynamic and yummy at the same time. At that moment nobody knew that Light Protein would become Sporty’s best selling cookie and the client would decide to add another 8 tastes to the product line. The style of the package was able to pass that test. We’re lucky so far: the client keeps making round cookies (which is half the success in our case) and chooses tastes that can be illustrated with round objects. But even in such rare situations when a square taste does not want to combine with a round cookie, the package still allows to find solutions which support the overall style of the product line.
