Samolet. Apartments with furniture and appliances Иван Дергачев
Task
The campaign goal was to turn people’s attention on how many hours and even days we spend choosing, delivering and assembling pieces of furniture and appliances. This insight led to the idea of time that can now be spent differently.
Ideas and solutions
A wardrobe became the main character and at the same time setting. The scenes are showing familiar situations in an artistic and theatrical manner. We see a young couple spending their time fishing instead of shopping in furniture stores, and going on a date instead of assembling the wardrobe "all weekend". This simple story reflects Samolet mission: to create such apartments, services and infrastructure that will help people to save their time and spend it not on boring routine, but on things that really matter
