Samolet Group. Trade-in services Иван Дергачев
Task
Purpose of this campaign is to help people to understand all the advantages and details of a whole line of Samolet Trade-in services. It was important to describe principles of the services and explain people why they need them and in what life situations these services can be useful.
Ideas and solutions
The campaign is called "Services for a happy life". It is a story about Dasha and Mitya, a cute animated couple who lives in real houses from Samolet. Illustrated characters created by the designers of the agency have long been present in the digital communication of the brand: on website and in social networks. But for the videos, it was decided to take them to the next level, add more humanity and individuality to them, and make the drawing itself more sketchy and lively. It is a real animated series, the characters of which grow and develop from the first to the last episode. In the first video, Dasha and Mitya just decide to get married. In the last one they already have a baby, an apartment and launch their own small business — a bakery, with the help of trade-in services.
