Personal price MAGIC Production
Task
M.Video mobile application has such a function as "Personal price" The task is to make it so interesting for everyone to test this function.
Ideas and solutions
Many people think that in order to get benefits, you need to try hard, to do something. And they do not believe that they can get it just like that. We imagined a person who is relaxed and not preoccupied with anything in life. There is a slight smile on his face. A person who feels that he is always lucky in life. Such a character is already in the movie "The Big Lebowski". That kind of character would go down in history. "Just because I am." - it's about him. It was important not to copy the image, but to take the main elements. Unshaven, plain clothes, light footwear. Create an image of a person: simple, neat, measured.
