Five-minute adventure: find the transport of the future in an interactive cartoon Золотые Тигры
Task
To tell that Citymobil is an urban mobility platform where you can order a taxi, find a car share or a scooter.
Ideas and solutions
To tell about the multiformat of the Citymobil service we also combined several formats: cartoons + quests + vertical videos from TikTok. We used the release of the new season of “Rick and Morty” TV series as an infopoint to make the project more covered. In the interactive cartoon "Ick and Monty" the user has to find the transport of the future, which in fact turns out to be a Citymobil, which is ahead of its time. The entire cartoon consists of 30 mini-series of 5 seconds to 2 minutes, and each episode the user gets to choose the following one. The cartoon was released in two seasons, and at the end of the first one, users decide what the second one will be about. We broke the fourth wall, stuffed the story with pop-culture references and memes, and natively talked about the advantages of each mode of transport in Citymobil, coming up with relevant situations for it according to the cartoon's plot. Results Coverage: 2,500,000 UU: 100,000 Reposts: 659
