I bet you don't know anything about scooters Золотые Тигры
Task
Get the audience interested in scooters and tell them that they can be found in the Citymobil app.
Ideas and solutions
We designed a multi-format project consisting of an encyclopedia, a test and a game. The encyclopedia introduces the reader to the history of scooters and helps to combat user barriers, answering the main questions about this mode of transport and how to use it. The test engages the reader, and the game clearly shows what scooters are good for: you don't have to sit in traffic or steam on the bus, and moreover you enjoy the ride. To make the game more entertaining, we placed references to familiar to big-city residents phenomena (Airborne forces man in the fountain, a guitarist at the crossing) and local places (Coffee-phobia, Cooperative Blue, Cheburechka with Cheburashka), which were drawn in pixel graphics in the spirit of old Dandy games. The project was put on a single leaderboard where the formats seamlessly complemented each other. Results Coverage: 2,600,000 UU: 95,000 Reposts: 59
