Clip Thinking Золотые Тигры
Task
Work on the identity of the VK Clips platform. Present it not only as an aggregator of entertaining videos and memes, but also as a platform of smart and informative content.
Ideas and solutions
We chose eight popular articles in knife.media and transformed them into short animation clips. The design was created by the well-known illustrators in their unique style. The main task was to tell the story succinctly and to use animation techniques to make the content more emotional. For additional promotion of the project, we ordered two videos from star artists of VKontakte with a large audience and asked them to post them in their communities. As a result, all the clips were assembled on a landing page, which was promoted on the knife.media website and also in its social networks. This way we showed the clever content to the organic audience of VK Clips and to the visitors of the knife.media site. Results Reach: 4 300 000 UU: 80,000 Number VK clips views: 1 800 000 Video shares on VK: 12 000
