Samok-Art Золотые Тигры
Category
Interactive projects
Nominations
Digital Campaigns
Company
Samokat
Brand
Samokat
Link
Task
Show that "Samokat is trendy" and increase the number of orders in it.
Ideas and solutions
Execution We've chosen 10 of the most popular "Samokat" brand items and together with a 3D artist we imagined how they could look as NFT-art. Then we placed futuristic dumplings, cyber buckwheat, and other 8 product arts on the largest online marketplace for digital collectibles, Opensea. After that we made a promo landing page and launched a competition, under the terms of which the users could win 1 of 10 artworks simply by making an order in the "Samokat" service with a special promo code during the promotion period. Results Reach: 450,000 UU: 22,000 20 number of media publications
