Real-Life Superheroes

Real-Life Superheroes Пуртова Александра

Category
Interactive projects
Nominations
Integrated Campaigns
Company
Social advertising
Brand
Social project during the COVID-19 pandemic
Link

This work
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nominations

Non-commercial Projects

Task

Digital image: Comic book superheroes stand on the walls of a hospital corridor, bowing before real superheroes: doctors

Ideas and solutions

The idea of the project came to our creative director during Japanese language classes. It took several days to draw the image. After the publication on the network, the meme was noticed by the editor-in — chief of the online gaming publication DTF, the picture instantly appeared on the popular entertainment platforms Yaplakal and Pikabu, and then in the heart of the Internet-Reddit. An important role in the spread of the meme was played by the simplicity of creating remakes based on it. We threw a meme template into the public with only superheroes, without doctors in the center. With the help of Photoshop and numerous online meme generators, people have created hundreds of their own variations