Wifire — Internet without a shame CreativePeople Agency
This work
in other
nominations
Promotional printed Media and Item Design
Task
Wifire advertising campain. Wifire is a federal Internet provider and part of the Megafon group of companies. The home Internet market is divided among the major players. Our task was to come up with and develop an advertising campaign, which will make the brand more recognizable and will increase the number of clients
Ideas and solutions
To increase Wifire's market share, we came up with an ad with a bold slogan: "Internet without a shame". The campaign is built on the insight of active and tech users who are not satisfied with their home Internet. In visuals, we showed digital bugs, when the heroes of computer games are deformed in funny or sometimes frightening poses, which is so familiar to many users. After the campaign, the number of requests for Internet connection increased by 20%, traffic increased by 9%, and revenue - by 4%.
