X5 RETAIL GROUP Branding Strategic Summit Люди Добрые
Task
Create a branding and guidebook for the Strategic Summit event.
Ideas and solutions
The idea for the entire visual design is based on the changes in the company that launched the transformation chain. We developed a guidebook of the event, where we presented a new reading of X5 Retail Group, revealed the impact of the web of digital services on the food market, but retained brand awareness. Visual concept Unity of the fundamental basis of retail left side "X" and the right side - the image of the retail of the future: new opportunities, new lines of development, new directions. The lines on the right side of the figure have not only a single vector of movement, but also a symbol of the network - the food web, digital services, the path to the client, transparency.
