Maysles Documentary Center

Maysles Documentary Center Селезнева Юлия

Category
Branding and Communication Design
Nominations
Brand Identity
Company
Maysles Documentary Center
Brand
Maysles Documentary Center
Link

Task

In addition to film distribution, the center has educational programs for directors and producers. The aim of the center is to help young people to tell their stories and raise awareness on social and cultural problems through filmmaking.

Ideas and solutions

According to the goals the center is striving for, t was necessary to emphasize the aspect of filmmaking. A documentary is a real investigation that a director must make in order to find the connections and put them together into a single story. Based on this, a detective board has become a metaphor for a visual identity. On this board the evidence is connected with red lines. It connects facts and viewers.These lines symbolize connections between facts and viewers, thus, reflecting a popularizing function of documentary movies.