Apply to the Tomsk Polytechnic University website PARAWEB
Task
The oldest technical university in Siberia - Tomsk Polytechnic University - wanted to modernize its website for the applicants in order to be on the same page with the younger generation. The aim was to create a user-friendly and at the same time interesting website for users who are into the modern trends. On the other hand, the website needed to be easily modifiable in order to stay trendy for another 5-10 years.
Ideas and solutions
Our aim was to help the university become more accessible for the users: we visually emphasized all question forms, a chat bot and a selection of answers to the most frequently asked questions. The navigation system is thought out in such a way that from any section of the website you can easily access pages with the key information about the admission. The website is responsive and looks good in desktop, mobile and tablet versions. While designing this web site, we managed to move away from the traditional restrained standard design, and were able to use elements of the modern digital environment, familiar to the new generation of applicants. Dynamic 3D objects, parallax effects, gamification elements, animojis and videos, page depth maps, game-style animations and much more were created in order to support the university's marketing campaign "Engineers Invented Everything".
