"Ancient Sea of Western Siberia" Менделеев Маркетинг
Task
1. to present the opening of the thermal season in Tyumen at an event 2. to impress and immerse the viewer in the legend of the Ancient Sea, to declare that Tyumen received the status of the Capital of Thermal Waters of Russia
Ideas and solutions
We were faced with the task of telling historical facts in a boring, “legendary” format, declaring the benefits of springs, revealing the contrast between the cold Siberian winter and the hot waters of Tyumen, dispelling stereotypes about Tyumen as an oil region and showing a unique tourist product - thermal baths. The footage, sound design and voiceover had to work to create the wow effect. Results that were achieved: 1 PLACE in the category "Objects of Recreation and Recreation" at the IV International Tourist Festival of Video, Photo and Animation "Divo of Eurasia". Tyumen region with the video "The Sea of Western Siberia" bypassed Hungary and Uzbekistan. 3RD PLACE at the MITT exhibition in the category "Best Video in Russia". The Grand Prix A series of videos by Visit Tyumen won the Grand Prix in the category "Video branding of territories" at the Third International Marketing Competition in the field of tourism "PRObrand" - 2021. Among them was the video "The Ancient Sea of Western Siberia". Video posting format (social networks): VKontakte, Instagram Odnoklassniki. Cumulative views 507 707 in 8 months Russian video blogger Ruslan Usachev said about our video in his video review: "And only Tyumen thinks planetary"
