Social media impact on the cosmetics purchase Мигель Андрей
Task
Goals: 1. To increase the level of agency recognition among beauty brands representatives, entrepreneurs and colleagues in the digital market; 2. To convey agency's positioning as a top-of-mind in the field of promoting cosmetic brands in digital; 3. To increase the citation index in the media. Tasks: 1. Conducting research using survey method; 2. Announcement of research results through an offline event; 3. Initiation of publications in the media based on the results of the research
Ideas and solutions
Throughout the year, we've been watching how the pandemic changes the rules of the game and makes its own adjustments to the Russian consumer market, not excluding the beauty industry. Women are more likely to use delivery services and choose care products, and brands have learned to respond quickly to change and re-engineer their digital strategies. How do we know this? Back in June 2020, we conducted research "Beauty in a Pandemic", which was recognized among specialists in the beauty industry and also received a bronze in the nomination "Best Research" in the Eastern Europe digital competition "Tagline Awards 2021". The research turned out to be so informative, useful and representative that we decided to conduct another one in April this year and combine it into one large analytical report. The research helped to reveal insights in the changing demand for cosmetics consumption by women during the pandemic and showed brands how they can adapt to new conditions and what they can bring to their marketing strategies now. In our research, you will find answers on such questions as: how has the demand for cosmetic products changed? What trends in digital communications await us in the near future? What tools of SMM communications should you focus on? What channels should you use to promote your brand and what is live shopping? Special stage of the campaign is an offline event with the presentation a research report for representatives of beauty brands, entrepreneurs and marketers. Links: 1.https://www.thinkwithgoogle.com/intl/ru-ru/consumer-insights/consumer-trends/beauty-new-trends/ 2.https://vc.ru/marketing/140094-novaya-byuti-realnost-gayd-dlya-brendov-i-riteylerov 3.https://www.cossa.ru/trends/269569/ 4.https://vc.ru/trade/253135-kak-rabotat-oflayn-magazinam-kosmetiki-v-2021-godu-issledovanie-migel-agency 5.https://www.kommersant.ru/doc/4703515 6.https://adindex.ru/news/researches/2021/06/9/295169.phtml
