"Social compass" Менделеев Маркетинг
Task
"Goal: to create a unified information platform for people with disabilities, which provides access to referral support and assistance services. Tasks: - conducting UX research to identify user portraits; - development of a logo and visual style of the site (color schemes and illustrations); - development of a design concept for the main page; - development of internal pages of the site and the functional part. "
Ideas and solutions
Prior to building the site, a survey-based UX study was conducted to create user portraits and user scenarios. Our team has created a prototype and basic functional elements of the site, logo and corporate identity (fonts, color palette). The latter was developed taking into account the social orientation of the project and its functional component. The palette is built on complementary colors: blue reflects the service of the site, and soft orange - warmth and care. We have developed illustrations - icons for each of the directions, images for the main blocks of the site, and also created characters representing most of the social categories of health limitations. The final stage of work was the elaboration of the functional part and the main sections of the site. "
